Same consent tool, grade A: what working looks like
Nothing tracked before a choice, Reject stopped everything, and withdrawing worked. The only note: a few cookies set to last longer than 13 months after accepting.
A97/100
- Shop
- A Scandinavian homeware chain
- Consent tool
- OneTrust
- Scanned
- Visited from
- United Kingdom
What we saw
- Before any choiceNo trackers and no tracking cookies.
- After RejectNo trackers sent data.
- After AcceptTracking cookies with lifetimes over 13 months (a low-severity note).
Why it works
Every tag we saw waited for the consent tool’s answer.
What’s left to do
- Shorten cookie lifetimes to 13 months or less in the tag settings.
The tool isn’t the problem. In our study, OneTrust shops scored from F to A. Setup decides the result.
Using OneTrust too?
Check whether your tags actually listen to it. Free, about a minute.