Know when your website changes what it loads
Every time untick checks a site, it compares the result with the check before. It lists the trackers, cookies, outside scripts, consent tool and Google consent signals that were added, gone or changed, and marks each one Breaks consent, Worth a look or Good news. Pro and Agency see the full list. Free and Starter show how many changes there were.
- Breaks consent: Meta PixelNow loads after RejectHome
- Worth a look: Session recording toolAdded/pricing
- Good news: Old chat widgetGone3 pages
What it watches
- Trackers and tools: analytics, advertising, session recording, social and marketing tools.
- Cookies, and how long each one is set to last: until the browser closes, a week, a month, a year or longer.
- Outside scripts, meaning the other websites your pages load code from.
- Your consent tool: added, swapped for another one, or gone.
- The Google consent signals your tags report before a choice, after Reject and after Accept.
Each change says which pages it was on and which visitor saw it: before a choice, after Reject or after Accept.
How each change is marked
| Mark | What it means |
|---|---|
| Breaks consent | Something now loads before a choice or after Reject that did not before. Your consent tool is gone. Or your Google consent signals got worse. |
| Worth a look | A new tool or script that does not break consent, a cookie that now lasts longer, a different consent tool, or Google signals that changed in another way. |
| Good news | Something stopped loading, a tracker now waits for a choice, a cookie lasts less long, a consent tool was added, or Google signals got better. |
Every change comes with one plain sentence that says what happened. Open it to read it in full.
Where you see it
- The Tracker changes tab on each site: a timeline of changes, newest checks first, that you can filter by kind of change and by date.
- A list called “What this site loads now”, with everything we saw on the latest check and what is no longer loading.
- The Changes page: one feed for all your sites, so you do not open them one by one.
Where you hear about it
- Right away, when it breaks consent
You choose, site by site. Switch it on and a change that breaks consent is sent after any check, yours or an automatic one, by email and to Slack, Microsoft Teams, Discord or your own webhook. On Pro and Agency.
- When it is worth a look
These do not interrupt you. They are in your weekly email, and in any Slack, Teams, Discord or webhook channel where you switched on “Also send ‘worth a look’ changes”.
- Every Monday morning
The weekly email, “What changed this week”, lists what changed on each monitored site, or says that nothing did. You can stop it with one click.
If a problem alert already names a change, you are not told twice. A change you muted with a rule stays quiet.
What it means for your ads
When a change touches Google tags or Google consent signals, the alert adds one plain sentence about what it means for your ad data. It has no numbers, because we cannot measure what you lose.
For agencies
- The monthly client report gets a “What changed this month” section: the changes, what was fixed and checked again, and how many problems are still open.
- Your prospect reports can carry an optional “Ongoing monitoring by your agency” section, with a button that sends the prospect to you. It is how a one-off check turns into a monthly service.
Both are on the Agency plan. The section is left out of a client report when there is nothing to compare.
What it compares, and what it does not
- It compares a check with the one before it, and only the pages both checks covered. The tab says how many pages were compared and how many were left out.
- The first check of a site has nothing to compare with. Changes show up from the second one.
- It sees what a browser sees on public pages. It does not see server-side tracking or pages behind a login.
- A change is something to look at, not a verdict. It is not legal advice.
Who gets what
| Plan | Tracker changes | Right-away alerts | Weekly email |
|---|---|---|---|
| Free | A count of changes | Not included | Not included |
| Starter | A count of changes | Not included | Not included |
| Pro | Full list | Email, Slack, Teams, Discord, webhook | Included |
| Agency | Full list | Email, Slack, Teams, Discord, webhook | Included |
The weekly email covers the sites you have turned automatic checks on for.
Related
Common questions
Which plans have change watch?
Pro and Agency. On Free and Starter you see how many changes the last check found, and the details are one upgrade away.
How is this different from the alerts I already get?
A problem alert tells you a check found something wrong. Change watch tells you everything that is different from the check before, including new tools that are not a problem yet, so you can ask who added them.
Will I get an email every time something changes?
No. Only for sites where you switched on alerts, and only when a change breaks consent. Changes that are worth a look go in the weekly email, and good news goes in the app and the weekly email.
Do I have to install anything on my website?
No. untick checks your public pages in a real browser, the same way it does for every other check. Nothing is added to your site.
How often does it compare?
After every check. Automatic checks and checks you start yourself are both compared and shown in the app. Instant alerts are your choice for each site and work after any check.
Can it see everything my site loads?
No. It sees what loads on the pages and for the visitors a check covers. It cannot see server-side tracking, and it compares only the pages both checks covered. Each list says what was left out.
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