Show a “was” price you can back up
In the EU, the “was” price in a sale has to be the lowest price of the 30 days before the sale. untick reads the price on your product pages once a day and records it. When a page shows a “was” price, it compares it with the lowest price it saw in those 30 days. Before a sale, “Plan a sale” checks the “was” price you want to use. Pro checks up to 10 products a site, Agency up to 25.
The rule behind it
Since 28 May 2022, a shop in the EU that announces a price reduction has to show, as the earlier price, the lowest price it charged in the 30 days before the reduction.
- It is Article 6a of the Price Indication Directive (98/6/EC), added by the Omnibus Directive (EU) 2019/2161.
- If you lower a price again during the same sale, untick keeps the price from before the first cut as the reference.
- Countries can add their own details, for example for food that goes off quickly. Check the rules where you sell.
How it works
- Pick your products
Scans add the product pages they find on your site, while your plan has room. You can also paste any product page from your own site.
- We read the price every day
Once a day we open each product page and read the price it publishes for search engines, and the struck-through “was” price next to it. On Shopify we read the store’s own product data, compare-at price included.
- We check each sale
When a page shows a “was” price, we find the day the sale began and compare the “was” price with the lowest price we saw in the 30 days before it.
- Plan the next one
Enter the “was” price you want to show and the day the sale starts, like Black Friday. We tell you if it holds up, and if not, the highest “was” price you can use.
What each product shows
| Label | What it means |
|---|---|
| Collecting | We have fewer than 30 days of prices. The check starts once we do. |
| No sale now | The page shows no “was” price right now. We keep recording. |
| Was-price checks out | The “was” price is not above the lowest price of the 30 days before the sale began. |
| Was-price doesn’t match | The product cost less than the “was” price on a day in the 30 days before the sale. We show that price and the day. |
| Sale began too early | The sale began before we had 30 days of prices, so we can’t judge it. We check the next one. |
| Can’t read a price | We couldn’t read a price on the page. We say why, and try again later. |
Each product also shows today’s price and a small chart of recent prices.
Before a sale
- Pick a start day: today, in one, two or four weeks, Black Friday, or any day up to a year ahead.
- Add the sale price too if you like, and we show how much off it is.
- We only answer when we have enough readings from those 30 days, and a recent one. Too few readings is never a pass.
- If the sale starts later, we can’t see the days in between yet. Check again closer to the date.
- Nothing you enter here is saved.
What it can and cannot see
- It sees your public price once a day. A price that changes for a few hours, or only for logged-in customers, can be missed.
- It starts the day a product is added. It cannot see prices from before that.
- Each product is read in one currency. Readings in another currency are left out.
- It only reads pages on your own site.
- A result is something to look at, not a verdict. It is not legal advice.
Who gets what
Open a site, then Site settings, then Price check. Admins add and remove products, and Members can plan a sale.
| Plan | Products a site |
|---|---|
| Free | Not included |
| Starter | Not included |
| Pro | Up to 10 |
| Agency | Up to 25 |
If you move to a plan with fewer products, the ones added first are still read and the rest are paused until there is room again.
Related
Common questions
Which plans have the 30-day price check?
Pro and Agency. Pro checks up to 10 products a site and Agency up to 25. Other plans see what it does and how to get it.
Can it check a sale that is already running?
Only if we have prices from the 30 days before it began. The check starts the day a product is added, so an earlier sale is marked “Sale began too early” and we check the next one.
Do I have to install anything?
No. We read your public product pages, the way a search engine does. Nothing is added to your site.
Which shops does it work with?
Any shop whose product pages publish their price for search engines, which most shop systems do. On Shopify we also read the store’s own product data. If we can’t read a price, the product says so.
Is a good result proof that my sale follows the rules?
No. It is what we saw on your public page once a day. A price can change between readings, and the details differ by country. It is not legal advice.
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