The rulebook
Every box we look for.
13 automated checks, each mapped to the rules regulators actually cite. Click one to see what it means, why it matters and exactly how to fix it.
Consent & tracking
Trackers fire before consent
Analytics or advertising scripts load, or set cookies, the moment a visitor lands — before they have said yes.
Tracking continues after “Reject”
After we clicked the banner’s reject option, advertising or analytics requests kept firing.
Trackers without any consent banner
The site loads trackers or sets non-essential cookies but shows no consent prompt at all.
No “Reject” on the first layer
The banner offers “Accept” but refusing takes extra clicks through settings — or is not possible at all.
Consent or pay — no free way to say no
The only free option is to accept tracking. Visitors who say no have to pay or subscribe. This may not meet EU regulator guidance.
“Reject” is harder to see than “Accept”
Both choices exist, but reject is styled as a faint link or a much smaller button while accept is bold and colored.
Consent categories are pre-ticked
Marketing, analytics or “legitimate interest” toggles in the consent settings are switched on by default.
Forms & opt-ins
Pressure tactics
Countdown timer pressure
A ticking countdown pushes visitors to decide fast. We flag it so you can confirm the deadline is real.
Scarcity & social-proof claims
Messages like “only 3 left” or “12 people are looking at this” appear on the page.
Guilt-trip opt-out wording
The option to decline is phrased to make people feel foolish (“No thanks, I don’t like saving money”).
Transparency
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