MediumChecked on every planEU · UK
Business details missing
What business details does an online shop have to show?
Your business name, a geographic postal address, an email address and, if you’re registered, the company register number and VAT number. The EU E-Commerce Directive and the UK’s E-Commerce Regulations both require this, and customers must see who they’re buying from before they pay.
Why it matters
Shops in the EU and the UK must show who runs them: a name, a geographic address, an email address and, if registered, the company register or VAT number. Customers need it to contact you, and consumer authorities check it first.
How to fix it
- Add a “Legal notice” or “About us” page with your business name, postal address, email address and company or VAT number.
- Link it from the footer of every page.
- Write the details as text, not as an image, so customers and search engines can read them.
The law behind this rule
EUE-Commerce Directive Art. 5: name, geographic address, email and register or VAT numberEUConsumer Rights Directive Art. 6(1)(b)–(c): the trader’s identity and address before a saleUKUK Electronic Commerce Regulations 2002, Reg. 6: general information to be provided
A plain summary, not legal advice.