CriticalChecked on every planEU · US
Tracking continues after “Reject”
What happens if trackers still load after a visitor clicks “Reject all”?
No. “Reject all” has to stop every non-essential tag and cookie. If analytics or ad requests keep firing, you are tracking people who said no. This is what got SHEIN a €150 million fine in France in 2025.
24%of 168 European shops did this (40)
18shops kept sending Microsoft Clarity after Reject
No. 2most common critical problem in the study
Why it matters
A reject button that does nothing is worse than no banner: it misleads visitors and is direct evidence that refusals are ignored.
What we show you when we find it
TimeTrackerProof
0.2sMeta Pixelfacebook.com/tr/
0.9sMicrosoft Claritya.clarity.ms/collect
5.2sKlaviyoa.klaviyo.com/client/sessions/
6.6sTikTok Pixelanalytics.tiktok.com/api/v2/shopify_pixel
Every row opens the exact request, the cookie and a screenshot of the page at that moment. Example from an anonymised scan. See the full sample report.
How to fix it
- Check your consent tool is actually wired to your tags. The reject action must stop every non-essential tag.
- Remove duplicate copies of tracking snippets hard-coded in your theme.
- Make sure already-set tracking cookies are deleted on refusal.
The law behind this rule
Real case, anonymised
Read the case