LowChecked on every planEU · US
Scarcity or urgency claim that isn’t true
Is “Only 2 left” or “15 people are viewing” allowed?
Yes, when they’re true. “Only 2 left” and “12 people viewing” must come from real, current data. Made-up numbers are misleading in the EU and the US. untick only reports one when it can show it isn’t true.
Why it matters
True, live messages are fine. Invented ones are banned outright in the EU, and regulators have fined retailers for fake stock, viewer counts and deadlines. We only report a claim when we have proof; the others are listed as claims we saw.
How to fix it
- Tie stock and viewer messages to real, live data, or remove them.
- End limited-time offers when you say they end, or drop the deadline wording.
- Keep logs showing how each number is calculated.
The law behind this rule
EUEU Unfair Commercial Practices Directive, Annex I
USFTC Act §5: unfair or deceptive practices
A plain summary, not legal advice.