Scarcity & social-proof claims
Short answer: Messages like “only 3 left” or “12 people are looking at this” appear on the page.
Is “Only 2 left” or “15 people are viewing” allowed?
Fine when true and live-updated; illegal when invented. Regulators have fined retailers for fabricated stock and viewer counts.
How to fix it
- Tie stock and viewer messages to real, live data — or remove them.
- Keep logs showing how each number is calculated.
How untick detects it
untick loads your pages in a fresh browser with no cookies and an EU locale, records network requests and cookies, inspects the consent banner and forms, and interacts with them the way a visitor would. When this issue is found, the report includes screenshots with the element highlighted, the evidence, and a fix tailored to your setup.