Guilt-trip opt-out wording
Short answer: The option to decline is phrased to make people feel foolish (“No thanks, I don’t like saving money”).
What is confirmshaming and is it illegal?
Named explicitly as a dark pattern by the FTC and EDPB. Under California rules, consent obtained this way does not count.
How to fix it
- Use neutral wording for declining: “No thanks” or “Not now”.
How untick detects it
untick loads your pages in a fresh browser with no cookies and an EU locale, records network requests and cookies, inspects the consent banner and forms, and interacts with them the way a visitor would. When this issue is found, the report includes screenshots with the element highlighted, the evidence, and a fix tailored to your setup.