LowChecked on every planEU · UK
Reviews without a word on how they’re checked
Do shops have to say how they check customer reviews?
In the EU, yes. A shop that shows customer reviews must say whether and how it makes sure they come from real customers. In the UK, publishing reviews in a misleading way is banned since April 2025. A short line near the reviews, such as “Reviews come from verified buyers”, with a link to how you check them, covers it.
Why it matters
In the EU, a shop that shows reviews must say whether and how it makes sure they come from real customers. In the UK, publishing reviews in a misleading way is banned outright since April 2025.
How to fix it
- Add a short line near the reviews, such as “Reviews come from verified buyers”, with a link to how you collect and check them.
- Turn on your review app’s “verified buyer” badge if it has one.