HighChecked on every planEU · UK · US
Trackers without any consent banner
Do I need a cookie banner if my site uses analytics or ad pixels?
Yes, if you use analytics, ad pixels or session replay and get visitors from the EU or UK. Without a banner, all of those run without consent. A site with only strictly necessary cookies needs no banner.
2%of 168 European shops did this (4)
No. 5most common high problem in the study
Why it matters
Visitors from the EU/UK must be asked before non-essential tracking. US states increasingly require an opt-out for “sale/sharing” of data used for ads.
How to fix it
- Add a consent management platform (CMP) that blocks tags until the visitor chooses.
- Offer “Accept” and “Reject” with equal prominence on the first screen.
- For US visitors, honor Global Privacy Control and provide a “Do not sell or share” link.