LowChecked on every planEU · UK
Unit price missing
Do online shops have to show a price per kilogram or litre?
Yes, for goods sold by weight or volume. A product sold as 500 g or 1 L must show the price per kilogram, litre or 100 g next to the selling price, so customers can compare pack sizes. Some countries exempt small shops or some products.
Why it matters
In the EU and the UK, goods sold by weight or volume must show the price per unit of measure next to the selling price, so customers can compare pack sizes.
How to fix it
- Show the price per kg, per litre or per 100 g next to the price on each product page.
- Most shop platforms have a unit price field (Shopify: “Unit price” on the product variant).